This blog will explain to you how the media
institutions "Disney" and "Sony" are structured.
To start of I will be taking about Disney, a major institution within the
media.
Disney are involved with
many platforms and sectors for example, aside from being one of the most well
known institutions for children's films that are family friendly and suited for
everyone, Disney have a wide range of platforms and sectors that they are
involved with.
Disney have many sectors in the industry for example one of the biggest
industry sectors for Disney is television, Disney have a lot of shows that
they distribute on only their channels, some of these channels include; Disney
channel, Disney junior and Disney XD. Some full episodes are available to watch
online at disney.co.uk. Disney's TV shows are some of the most popular shows
for young people gaining millions of views every day. The channel
stop showing programs at around midnight meaning their audience can watch late
into the night, its also a world wide channel therefore their audience is on a
massive scale.
Another of Disney’s
biggest sectors is film, Disney have made hundreds of films from 1923 starting
with black and white silent films such as "plane crazy" a six minute
film to the sound of happy music as Mickey mouse attempts to
learn how to fly a plane and ends with him knocked out by a
lucky horse shoe, up to current day with films such as frozen, a high
definition colour film lasting 109 minutes telling the story of a princess soon
to be queen with powers that turn her city to ice leaving her sister to go on a
journey to find her and solve the issues. Disney have a variety of films
from animation to live action and even live action films involving actors
and animated characters. Their films are shown world wide and in cinemas
everywhere, their is also a TV channel originally called Disney cinemagic
however has since teamed up with sky which is Disney's first ever involvement
with a co-branded linear film channel anywhere in the world and is now called
sky movies Disney. Films are also available on DVD's, blue ray and home videos
made by Walt Disney home entertainment.
Pixar is currently
a subsidiary of Disney and have teamed up to create many films such
as; cars, up, finding Nemo, the incredibles and toy story.
A third sector is interactive media, this is a service on digital computer-based systems video, audio, games, etc. Disney have a very well known and popular online virtual world called club penguin where young people can join for free to live a virtual world as a penguin. For bonus features people can pay for a club penguin memberships which can be bought online and in shops that sell gift cards such as Sainsburys and Asda. Memberships are available for one month for the price of $7.95 or you can buy a 6 month membership for $39.95 making it $6.65 per month or their cheapest offer for a years membership costing $59.95 making it $5 per month. Along with this online world and lots of other online games you can play at disney.co.uk, their are also a lot of video games which are hugely popular and made by disney interactive studios. Games for the PC are available to buy for download on the disney website such as the one below.
Radio is big sector in the media industry, Radio Disney is an American radio network that is owned by The Walt Disney Company that is aimed to preteens and teenagers under the age of 16. Radio Disney was launched on November 18, 1996 (coinciding with the 68th anniversary of the debut of Steamboat Willie. The radio show plays music from those who are know in america as "teen idols." the show has many different features such as "NBT" which stands for "next best thing" they also have a 60 second feature with different actors and artists and a feature called "radio rewind" where they play a song backwards and people will call in to guess the title and artist of the song.
Due to many disney films having a lot of music in them, disney have made multiple albums of soundtracks of certain films and also have albums such as the "disneymania" a CD containing all of the most well know classic songs from disney films performed by well known artists at the time for example Christina Aguilera, S club and Hillary Duff.
the final sector I looked into was marketing, a very popular way that people try to sell their product is to make and sell merchandise for example when disney created frozen, they also brought out figures and dolls of each characters along with teddy bear versions of the characters too. Thousands of merchandise was made for this brand including lunch boxes, childrens bedding, clothes, dressing up outfits of the characters, drinks cups, books, singing toothbrushes and many more products designed to help sell the film and be sold with the film to make a higher profit. All of these things can be found at the disney store which you can also access online at disneystore.co.uk. Here you can find merchandise from nearly every disney film made, although aimed at children the disney store have widened their target audience by selling things like collectors items, disney themed homeware and clothes in adult sizes.
Stages of production
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Company (Disney)
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Production
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Disney
Disney pictures
Pixar
Marvel comics
Marvel studios
Touchstone
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Distribution exhibition.
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Disney channel
Cable TV
Disney movies
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Exhibition
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Further access to customers
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DVD/ home video
Walt Disney home entertainment
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Conglomerate reach through integration creates synergy
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Music
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Print publishing
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Internet
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Retail
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Other
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Soundtracks
Walt Disney records
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Marvel comics
Disney books
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Disney infinity
Online gaming e.g. Club penguin
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The Disney store
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Disney theatrical group.
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The second media institution I will be talking about is Sony.
Sony is a very well known and popular media industry, its a Japanese multinational conglomerate. Sony was founded in japan and began as Tokyo Tsushin Kogyo, or shortly, TTK (Tokyo Telecommunications Engineering Company) however people and businesses from Europe and america became interested they soon changed their name to sony meaning this buisness could now go world wide. They make many products including films, music, games and more.
Sony Pictures Entertainment are the tv and film production and distribution unit of Sony. Throughout the years has made and distributed,or co-distributed franchises such as Spider-Man, Men in Black, Underworld, and Resident Evil.
In 2011 Sony Pictures' computer network got hacked meaning nearly 1 million accounts associated with SonyPictures.com were leaked.This revealed that in December 2014 Sony Pictures computer network was compromised by people called the Guardians of Peace, disabling many computers. 5 movies were leaked including some that haven't been released yet like Annie. also confidential information about 47,000 current and former Sony employees was leaked. The hack also revealed some other plans, for example a partnership with Marvel Studios. On December 16, the hackers warned threats to attack anyone who sees The Interview urging people to "remember the 9/11 incident" Sony cancelled the original release date of The Interview due to hacker threats.
From this hacking it was also leaked that Sony's mobile division were getting involved with a well known James Bond film where the Sony Xperia Z4 smartphone would be used by Bond himself. The email that was leaked showed a design for the Xperia Z4 before it came out. The designs and email were taken from the inbox of Sony Pictures Entertainment CEO Michael Lynton. The email was written by Sony's executive vice president of consumer marketing George Leon. The subject of the email was about the fees that Sony could receive with product placements for theJames Bond film. For example a $5 million fee that Daniel Craig could collect for posing for a picture while using the Xperia Z4.
According to the email, Sony's electronics division has already budgeted $18 million advertising commitments, the $5 million fee to Daniel Craig and a $5 million production budget. The email also talked about doing a promotion for the Xperia Z4 however it would not be with James Bond.
Skyfall was produced by Metro-Goldwyn-Mayer and Columbia Pictures. Columbia Pictures is owned by Sony Pictures Entertainment, therefore having Sony products in the film isn't a coincidenceBond used Sony Vaio laptop and Sony Xperia T mobile phone. Sony didn't do any close ups of the brand name or make the product placement obvious, instead you only see the name of the laptop and a small amount of the phone when its being used.
Sony Music Entertainment is an American music corporation that is owned by Sony Corporation of America which is a subsidiary of the Japanese conglomerate Sony Corporation. In 1929 it was founded as American Record Corporation then was renamed Columbia Recording Corporation in 1938, In 1966 it was reorganized to become CBS Records. In 1987, Sony Corporation of Japan bought the company, and in 1991, renamed it sony music entertainment. It is now the world's second largest music company, it operates in 43 countries and territories worldwide.
Sony Music entertainment have 3 record labels
In 2011–2012, Sony Music expressed their support for the Stop Online Piracy Act and the Protect IP Act which caused controversy in the entertainment industry. Controversy also surrounded Sony when Sony and Taylor Swift had Shane Dawson's Blank Space parody taken off YouTube for violence, copyright material and saying that they didn't like it.
Sony Computer Entertainment America do the research, development, production, and sales for the hardware and software for the PlayStation line of video game systems. It is also a developer and publisher of video games and cover the company's largest markets, North America, Europe and Asia. Since January 2015 they've sold approximately 449 million consoles.
Stages of production
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Company (Sony)
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Production
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Sony Music Entertainment
columbia pictures
sony pictures entertainment
sony pictures classics
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Distribution exhibition.
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sony entertainment network
cinema
sony movie channel
sony pictures television
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Exhibition
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Further access to customers
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DVD/ home
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Conglomerate reach through integration creates synergy
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Music
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Print publishing
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Internet
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Retail
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gaming
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sony music entertainment
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sony mobile
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The Sony store
| Sony Computer Entertainment America |
Both disney and sony are worldwide institutions that both reach out to a very large audience.